SpringTide Investment Ventures
Art direction, branding, web design, graphics
SpringTide is a healthcare AI venture capital that partners with leaders in the health-tech space that are "doing well by doing good."
The name "SpringTide" comes from the tide during the new and full moon that springs forth. The founders wanted that supportive imagery of a lifting, rising tide to be expressed in their branding. Visually, we represented that through bright gradient blocks that overlapped photography, copy, and each other in beautiful and unexpected ways. To launch with the new brand, we created a new website, print materials, decks, and collateral.